Organizational Diagnostics & Alignment

Align your brand

With your clarified singular brand truth, we scan every limb of your organization to expose the disconnects that could impede your ability to deliver on the brand. We then create a blueprint to ensure every person, process and policy is aligned and true to the brand your consumers need you to be.

Because people buy brands not companies, creating a true brand also requires adopting a new mindset that brand is your company's strategy, and evolving it requires a new approach that builds it first from within. Our objective methods are rooted in this belief and designed to help you discover your true brand, achieve brand consistency and find your true customers.


A sure sign of a brand that isn't true is a disconnect between your perception of it and your consumers' perception of it. Along with acquiring consumer insights, we solicit feedback from your employees and examine the processes, policies, platforms—virtually every aspect of your business—to identify where there is brand alignment and more importantly, where there isn't.

Kurt is the constant every organization needs. He is a compass, staying the course, through brand.

Pat Maday, Senior Consultant, Frank N. Magid Associates

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BrandCertain is a Kansas City based market research and brand positioning firm, specializing in business transformation through brand strategy.

Let's talk about what we can do for your business.