“This is required reading for anyone in charge of anything, regardless of industry.” – Amazon Customer

What is the biggest threat to your business today? It’s not disruption, competition or the economy. The enemy is between your ears. Innovation, scaling, partnerships, etc., can sabotage your brand's authenticity. Even your company mission can undermine it. In Kurt Bartolich’s new book, You Can’t Ride Two Horses With One Ass, conventional thinking gets flipped on its ear to teach you a new ethos: How to grow your business by protecting your brand's authenticity.