Why BrandCertain

Helping Companies See—With Proof—Their True Brand
(Often for the First Time)

We are a rare blend of market positioning expertise and deep research acumen. This allows us to design studies, analyze results, and deliver insights through both analytical and brand lenses—an integrative approach that uncovers hidden patterns, connects the dots, and reveals opportunities others overlook.

Consider What We’ve Uncovered:

For an internet service provider: Deeper analysis of unaided feedback revealed competitors were perceived as "somewhat reliable" and our client as "alway reliable"—a powerful, ownable position that redefined the market.

For a Midwest college: Focused on academic programs and traditions, we discovered its hidden asset—the uncanny ability to cultivate critical thinkers. This breakthrough reshaped its brand position and market appeal.

For a biomedical research institute: Conventional wisdom suggested donors prioritized breakthrough cures, but we uncovered a deeper truth—they placed higher value on our clients’ knack for producing everyday treatments that improved lives now. This insight reshaped messaging and donor engagement.

For a mental health provider: The assumption was that consumer stigma was the biggest barrier. Instead, our research uncovered that employees themselves were unwittingly perpetuating it—leading to a shift in initial focus toward internal culture change.

For a fishing industry innovator: The market was locked in a battle between two entrenched trolling motor mounting methods, but our research identified an unexpected gap—an opportunity to bridge them with a one-of-a-kind solution.

These aren’t just insights. They’re turning points—shaping strategy, shifting perspectives, and changing business trajectories.

Results

See the real results that we've provided our clients and learn how research-driven brand positioning can give you a competitive edge.

Client Success