Brand Positioning

Research That Fuels Brand Clarity. Positioning That Defines Your Path.

Great brand decisions start with great research. We don’t just gather insights—we uncover what they mean for your position in the market. Whether you need to clarify, refine, or reposition your brand, we provide the research that helps you make confident, strategic decisions.

For organizations that need more than just research, we offer a structured process that helps teams align on a clear, compelling market position. Through collaborative workshop and strategic facilitation, we help you define the lane you want to own.

The BrandCertain Self-Assessment

Do you really know the answers to these questions?

  • 1 Who do we think we are?
  • 2 Do our customers see us the same way we do?
  • 3 Is our brand clear or confusing to customers?
  • 4 Are we a choice—or just a habit?
  • 5 What do customers value most about us?
  • 6 Are we just listing what we do or telling a story people remember?
  • 7 How do we grow without losing what our customers trust?
  • 8 Where are we losing ground to competitors in customers’ eyes?
  • 9 Why should someone choose our brand over any other option?
  • 10 What happens to our business if we do nothing?

If you can’t answer these with certainty, your customers can’t either.

Results

See the real results that we've provided our clients and learn how research-driven brand positioning can give you a competitive edge.

Client Success

Kurt is incredibly detailed, perceptive, focused and analytical... We’ve realized a 25% increase in patients per month since engaging with [BrandCertain].

– Rob Runquist, Former CEO of CrossWinds Counseling & Wellness