Marketing Research

Strong brands don’t just compete—they connect

BrandCertain research sharpens positioning, refines messaging, and reveals what truly moves people—ensuring every decision you make is backed by clarity, not guesswork.

While every brand challenge is unique and our research is tailored to each client’s specific needs, these five key areas most often shape a brand’s ability to attract, engage, and grow:

Customer Experience & Engagement

Customer experience is everything—yet many brands struggle to define what truly matters. We reveal unmet needs, friction points, and key motivations in customer journeys.

Brand Perception & Positioning

Your brand’s potential lies in how it’s perceived. We measure relevance, difference, consistency, value and impact—so you can strengthen your position with clarity and confidence.

Messaging & Marketing Effectiveness

Messaging without insight is speculation. We test your brand story, creative initiatives, and campaign
potential to ensure your brand connects, converts, and creates lasting impact.

Lead Generation & Customer Acquisition

Engagement starts with attraction. We identify the most effective direct response strategies, platforms, and lead magnets to reach the right customers—efficiently and predictably.

Competitive & Market Insights

Understanding your market means seeing beyond the obvious. We analyze competitor strategies, shifting consumer preferences, and emerging trends to uncover the whitespace where your brand can lead.

At BrandCertain, we simplify the complex and make research actionable—so your business can move forward with certainty.

Our Research Methods

Quantitative Analysis

  • Univariate & Multivariate Analysis
  • Key Driver Analysis
  • Correlations, Regression, Conjoint Analysis
  • Automation & Visualization
  • ETL (Alteryx, MySQL & Python)
  • Power BI, Tableau
  • Qualtrics, Survey Monkey, Survey Gizmo

Qualitative Analysis

  • Focus Groups
  • In-Depth Interviews (IDIs)
  • Chatrooms/Chat Boards
  • Intercepts & On-Site Immersion

Results

See the real results that we've provided our clients and learn how research-driven brand positioning can give you a competitive edge.

Client Success

Kurt has decades of experience in qualitative/quantitative research, but more importantly, he understands how to connect the dots with the data to help inform brand strategy. There are many brand strategists who don’t understand research (or can’t help tell a story with the data), and many more research consultants who don’t have a clue about brand. With Kurt, you get the best of both worlds.”

– Dave Weiser, Founder, DW Creative Marketing